AI Product Designer · Emotional UX Design · 12+ Years · Global

Designing
intelligence
into products.

I'm Salman — an AI Product Designer focused on Emotional UX. 12+ years partnering with teams across the USA, Germany, UAE, UK, and Qatar to turn AI capability into products people understand, trust, and enjoy using.

Trusted across

A decade of work shipped with teams in five regions — at the scale of enterprise, with the craft of a studio.

USA
Germany
UAE
UK
Qatar
Pakistan
Midfield Apparel/Origen/Blue IT Systems/Toshiba/TCP Software/Net Lawman/Imanami/Dubai Media City/Midfield Apparel/Origen/Blue IT Systems/Toshiba/TCP Software/Net Lawman/Imanami/Dubai Media City/

The problem

Most digital products are complex, disconnected, and hard to use.

Teams ship features. Users navigate dashboards. AI sits in a sidebar. Nobody is sure what to trust, or what to do next.

The work

I design AI-powered systems that simplify complexity.

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Practice

Four disciplines, one product mind.

01Discipline

AI Product Design

Designing the surface where models meet decisions. Latent intelligence, made legible.

02Discipline

Enterprise UX Systems

Multi-product ecosystems for HR, finance, and operations. Calm, fast, deeply opinionated.

03Discipline

Design Systems

Tokens, components, and documentation that scale across teams without dilution.

04Discipline

Workflow Automation

Removing the steps that should never have existed. Then designing the ones that should.

INROUTELOGICOUT

Selected work

Five products. Five problems worth solving.

All projects →

Process

How I think before I open Figma.

01

Understand

Stakeholder interviews, workflow archaeology, the actual job to be done — not the brief.

02

Structure

Information architecture, decision models, and the unromantic spreadsheets that hold a product up.

03

Design

Type, motion, density, restraint. The visible 10% that earns trust for the invisible 90%.

04

Validate

Prototype with real data. Test with real users. Kill the assumptions before the engineers do.

05

Scale

Design system, documentation, governance — so the work survives growth and team changes.

Twelve years, condensed

A career, in a single line.

  • 2026 — Now

    Midfield Apparel LLC

    USA · Dearborn Heights, MI

    Senior AI Product / UX Designer — AI-driven custom sportswear eCommerce, team-ordering configurators, production management, ledger and invoice systems, SEO-optimized product content.

  • 2024 — Now

    Origen

    Qatar · Doha

    Senior AI Product / UX Designer — End-to-end design across AI HR platforms, security and surveillance systems, and AI voice agent communications. Scalable web platforms and design systems.

  • 2024 — 2025

    Blue IT Systems GmbH

    Germany

    Design Manager & Senior Product Designer — Led the design team and end-to-end product lifecycle for fintech dashboards, ERP modules, and time-tracking software.

  • 2022 — 2024

    Toshiba

    UAE · Dubai

    Senior Product UI/UX Designer — Designed complete HR and Financial Management Systems from scratch. Conceptual to final implementation direction.

  • 2021 — 2022

    TCP Software

    Pakistan · Lahore

    Senior Product UI/UX Designer — Improved Aladtec public-safety scheduling. Redesigned the InstaSub mobile app and shipped new web modules.

  • 2020 — 2021

    Net Lawman

    UK · Bury St. Edmunds

    Senior UI/UX Designer — Led complete redesign of an online legal-document platform. Research-driven UX with a measurable conversion uplift.

  • 2019 — 2020

    Imanami Pakistan (Pvt.) Ltd.

    Pakistan · Lahore

    Senior UX Designer — Modernized GroupID, converting a legacy desktop product into a multi-module web platform alongside the CTO and product team.

  • 2018 — 2019

    desider labs

    Pakistan

    UX Lead — News and survey applications, dashboards for data visualization. Contributed to design guidelines, style guides, and a shared design system.

  • 2016 — 2018

    Emblem Technologies

    Pakistan

    UI/UX Designer — Mobile applications, websites, and dashboards. Owned research, wireframing, prototyping, and high-fidelity design.

  • 2012 — 2016

    Dubai Media City

    UAE · Dubai

    UI Designer — Applications, dashboards, CRMs, and websites under the supervision of a senior UI/UX designer in Dubai Media City.

  • 2010 — 2012

    Spider Studio

    Pakistan

    Web/Graphic Designer & Webmaster — Early career in web and graphic design.

Toolkit

Skills that compound.

AI Product Design·Emotional UX Design·Product Design·UX Strategy·UI Design·Design Systems·User Research·Usability Testing·Prototyping·Interaction Design·Information Architecture·Enterprise UX·SaaS Platforms·Fintech & Dashboards·Conversational & Voice UX·AI Workflow Design·Design Leadership·Product Management·0→1 Products·Control Systems Design

Tools

FigmaSketchAdobe XDPhotoshopFramerMiroHTML / CSS / JS

AI Stack

The AI tools I design with, design for, and ship into production.

Claude (Anthropic)Claude DesignChatGPTGPT-4 / GPT-5CursorLovablev0 by VercelMidjourneyRunwayPerplexityGeminiNotion AIFigma AIFramer AIGalileo AIUizard

What I'm known for

Searched, shipped, signed for.

A field-wide vocabulary of the work I do. AI product design, emotional UX, design systems, fintech, HR, voice agents, eCommerce, and the everyday craft of senior product design — across the USA, Germany, UAE, UK, Qatar, and Pakistan.

  • AI Product Designer
  • Senior Product Designer
  • Senior UX Designer
  • Senior UI/UX Designer
  • AI UX Designer
  • AI Product Design
  • Generative AI Designer
  • Conversational UX Designer
  • Voice AI UX
  • LLM Product Designer
  • AI Workflow Design
  • Emotional UX Design
  • Product Design Lead
  • Design Manager
  • Head of Design
  • Principal Product Designer
  • Staff Product Designer
  • SaaS Product Designer
  • Fintech UX Designer
  • Enterprise UX Designer
  • B2B SaaS Designer
  • Dashboard UX
  • Data Visualization Designer
  • ERP UX Designer
  • HRMS Designer
  • HR Tech UX
  • Design Systems Designer
  • Design Tokens
  • Component Library Designer
  • Mobile App Designer
  • iOS UX Designer
  • Android UX Designer
  • Web Designer
  • 0 to 1 Product Designer
  • Product Strategy Designer
  • UX Strategist
  • Information Architecture
  • User Research
  • Usability Testing
  • Interaction Designer
  • Prototyping Designer
  • Figma Expert
  • Sketch Designer
  • Adobe XD Designer
  • Framer Designer
  • Miro Facilitator
  • Design Engineer
  • Service Designer
  • Conversion UX
  • eCommerce UX Designer
  • Configurator UX
  • AI HR Platform
  • AI Voice Agent UX
  • Surveillance & Security UX
  • Legal Tech UX
  • Scheduling Software UX
  • Time-tracking App UX
  • Invoice & Ledger UX
  • Production Management UX
  • Hire AI Product Designer
  • Hire Senior UX Designer
  • Freelance Product Designer
  • Contract UX Designer
  • Remote Product Designer
  • Product Designer Pakistan
  • Product Designer Dubai
  • Product Designer Germany
  • Product Designer UK
  • Product Designer USA
  • Product Designer Qatar
  • Product Designer Middle East
  • Product Designer Europe
  • Salman AI Designer
  • Salman UX Designer
  • salman-uxd

Next chapter

Let's build the future of
intelligent products.